KNI’s finances must be coherent and balanced.

This means that the company must not generate more revenue than needed for sustaining the company and fulfilling its core purposes and obligations. The surplus we generate is reinvested in our infrastructure, systems and human resources, so that KNI can provide its core services.

KNI shall be a dynamic workplace where change is welcome.

Where we prioritise ambitiously for the long term rather than underperforming in the short term. Our work environment shall be healthy and productive so that we can fulfil our public service obligation for Greenland supply in work together efficiently across our entities and locations.

We will create a better foundation for change within KNI by upgrading our core processes and developing the company’s digital solutions to support our business and future growth.

For many years, realising changes within KNI has been hampered by a lack of modern digital solutions for supporting the business. This has been a barrier to future growth.

We need to be able to unlock the potentials open to us for generating new revenue and business. For this reason, we will be adopting enhanced digital solutions and focusing on developing our business processes. At the same time, we will be offering a wide range of online training programmes focused on upskilling employees for day-to-day business administration. In this way, our dedicated staff will be able to pursue a career with KNI wherever they live and work in Greenland.

We will generate growth by developing new or existing business areas.

We are targeting our efforts on innovation and development of our own-brand Greenlandic products within outdoor wear through Meqqusaalik and within interior décor through KNI Design. At the same time, we will be expanding our wholesale operations through KNI Engros with more robust full-service solutions and new partnerships.

We believe that everyone has the right to a good and healthy life.

And that this is a also an important foundation for a sustainable society. This is why we have a special focus on public health promotion. We provide inspiration for leading a healthy lifestyle in physical and mental balance based on our Greenlandic diet, culture and values so that both customers and employees can relate to our healthy eating inspiration as realistic options.